Intel’s “Me The Musical” creates a personalised animated movie which takes Facebook users on an entertaining journey, via song and dance, through world events.
It begins with the user’s date of birth and moves through a series of musical scenes which draw on the key themes of each decade from the 1950s to today. Along the way, it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.
“Me The Musical” is a world first, according to Jayant Murty, Intel’s director of brand strategy and integrated marketing for Asia Pacific, and its purpose is to entertain. “It is important to celebrate an interesting past with an eye on the future, ” he said.
“Life moves very quickly, so it’s fun to take time for a diversion once in a while, ” said Stephanie Gan, Intel’s Asia-Pacific Advertising Manager.
Ladies and gentlemen, please take your seats.
Throughout the experience, the user is represented by a simple avatar and is accompanied by other avatars adorned with images of their Facebook friends. The group moves together down a path which represents the passage of time.
Me The Musical features iconic moments including the moon landing, creation of the world wide web, rise of email and, of course, introduction of Facebook itself.
For more information: intel.com/musical